If you are contemplating adding an e-commerce channel or revamping your customer experience, the time to act is now. Aftermarket companies can take concrete –and affordable – actions to deliver a uniform and modern customer experience.

Customers increasingly want the same level of convenience they experience in their personal lives. They want to search for products, buy, track orders, and manage their accounts online – or have the option to order online and pick up in store. To meet changing business customer and employee needs, automotive aftermarket companies can look at how consumer goods retailers are adapting.